Why does EPL charge for tickets?

We have tested a variety of ticketing models at our events, including giving all tickets away for free. Unfortunately, this is not the best practice for us or our customers due to high no-show rates. We often had hundreds of customers missing out on tickets only to have a significant number of no-shows at the event. We have learned that a small cost holds our customers accountable to use their ticket while still making it a very affordable event.